Marketing

 

Direct or indirect export


We as a company conclude that it is better to start with a direct export, taking the finished product from our city, placing it in the destination country Singapore, this in order to maximize profits and have more security when it comes to processes and good arrival. of the product, previously a very high market and process research will be carried out, this in order that the process does not have errors and is something systematic in the future.

Direct or indirect sale

In direct sales, the same producer sells to his final consumer, for which there are no intermediaries, on the other hand, in the indirect one, which is the one that we will use, since we will buy the finished product, we will put our own label on the packaging, In this way, it will be sent to Singapore, where it will have its final destination, we decided that it would be so, because to be producers of cane honey, we should have a fairly large machinery and logistics, for which we will focus on marketing and that the export take the necessary and correct processes.


Targeting

Analyzing a little the properties and benefits that cane honey can have, we could see that a segment of the market to which we could go firmly is to people who have a problem with sugar, since it is widely used for people who suffer of some symptoms related to glucose, this because it does not contain fat, it is low in calories, and the sugar that it handles is totally natural, however, restaurants that have low-calorie or special products in their line for diabetics would also be a fairly wide segment to target.


Logo




Slogan

  • ''Sugarcane honey, the best for your health''.


FODA



Pestel



4P´S

  • Product: Cane honey is a product that is extracted from sugar cane, has a dark color and is thick, considered healthy, which sells the care of the same people and a large market segment and current trend, the Healthy life.
  • Price: The presentation of 370 ML of cane honey, would be around 1,86 dollars for the individual presentation.
  • Plaza: At the moment we would be 100% on the subject of exports to Singapore, so it would not be thought of having a point of sale, but rather to carry out packaging and shipment immediately.
  • Promotion: Because our segment could be people in the trend of healthy living, they will be people who maintain in various networks, for which we should try, on social networks, television channels to be able to reach more people and that our product has more scope.


Competitiveness diamond



Offer and demand

In Colombia, the supply of honey, both from cane and from bees, is greatly exceeding demand, since only 20% of what is produced is being consumed, for which reason the consumption of honey by Colombians should be encouraged and the world in general, in our case Singapore, that it becomes essential for the inhabitants and sales of the product grow on a large scale.







 






















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